Last summer, we had the pleasure of spending a weekend in Valle de Guadalupe, Baja’s wine country, contributing to an event which brought an art exhibition to a six course dinner at the ranch restaurant of acclaimed chef Javier Plascencia. Conceived by photographer Jaime Fritsch, Death For Food is a conceptual photography project which documents the life and death of the animals we eat.
The Baja installment of the event included an (optional) on-site harvest of quails from a local ranch, followed by a meal cooked by Plascencia on his caja china, paired with wines from holistic Valle de Guadalupe winery El Mogor and special release beers by San Diego’s Monkey Paw Brewery. Featured speakers led a discussion about responsible consumption and included founder/photographer Jaime Fritsch, author/San Diego Magazine food writer Troy Johnson, holistic Baja rancher Pablo Rojas, and designer Sean Kelley on behalf of Set & Drift.
We worked alongside Tijuana based architect Manuel Martinez to develop the exhibition structure’s concept and oversee its construction. A tunnel form built with materials from the local ranches, the structure housed the photography exhibit and served as a contemplative space for the guests to reflect.
We were blown away by the hospitality that we encountered in the valle. It was truly an honor to be part of the community that developed around this event and this incredible property in Mexico. You can read more about our inspiration and process here, and check out the photos below, which came courtesy of Ron Miriello, who did an incredible job of capturing Finca Altozano’s sense of place.