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The Bakery Toy Drive


Help us send toys to San Diego families who need them this year!

The Bakery will be collecting NEW, UNWRAPPED TOYS for children of the families supported by the International Rescue Committee in San Diego. The IRC is a great organization and do so much, both for our local community and abroad (Read more about them here). We’ll be waiting for you to drop by and say hello, gift in hand!

Drop Off Location:

The Bakery
1701 National Ave. (Barrio Logan) // San Diego, CA 92113 

(Find us at the front door at the corner of the building.)

Drop Off Dates/Hours:

November 25 – December 10, 2014:
Drop Off 
Monday through Thursday 10 am – 3 pm*

*Please be sure to drop off during these hours to be sure your gift gets into IRC’s hands safely!

Have multiple toys to donate? If you’re near downtown, message us at stacy [at], and we’ll come pick them up!

The IRC is in need of toys for all ages. Check out gift ideas at IRC San Diego.


Death For Food, Baja: Recap

Last summer, we had the pleasure of spending a weekend in Valle de Guadalupe, Baja’s wine country, contributing to an event which brought an art exhibition to a six course dinner at the ranch restaurant of acclaimed chef Javier Plascencia. Conceived by photographer Jaime Fritsch, Death For Food is a conceptual photography project which documents the life and death of the animals we eat.

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The Baja installment of the event included an (optional) on-site harvest of quails from a local ranch, followed by a meal cooked by Plascencia on his caja china, paired with wines from holistic Valle de Guadalupe winery El Mogor and special release beers by San Diego’s Monkey Paw Brewery. Featured speakers led a discussion about responsible consumption and included founder/photographer Jaime Fritsch, author/San Diego Magazine food writer Troy Johnson, holistic Baja rancher Pablo Rojas, and designer Sean Kelley on behalf of Set & Drift.

DeathToFoodEvent 53DeathToFoodEvent 3 (1)

We worked alongside Tijuana based architect Manuel Martinez to develop the exhibition structure’s concept and oversee its construction. A tunnel form built with materials from the local ranches, the structure housed the photography exhibit and served as a contemplative space for the guests to reflect.

We were blown away by the hospitality that we encountered in the valle. It was truly an honor to be part of the community that developed around this event and this incredible property in Mexico. You can read more about our inspiration and process here, and check out the photos below, which came courtesy of Ron Miriello, who did an incredible job of capturing Finca Altozano’s sense of place.

DeathToFoodEvent 10 DeathToFoodEvent 78  DeathToFoodEvent 102DeathToFoodEvent 97DeathToFoodEvent 100

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Death For Food: the exhibition

Death For Food Finca Altozano 500

Photo: Jaime Fritsch, Finca Altozano, Valle de Guadalupe

The first time we set foot in Valle de Guadalupe, we fell in love. I suppose it would be a little hard not to.

Our first trip to Valle de Guadalupe was in July of 2010, and it just so happened that it was alongside photographer Jaime Fritsch. Exploring the landscape and culinary scene, we had little agenda that day, but the visit left a lasting impression on all of us. Now, four years later, we find our love affair with the land manifesting in a new way, as we (as Set & Drift) assist with the latest iteration of a project that Jaime has developed in the past few years, based first in Portland and now in San Diego.

Death For Food, a photographic project fueled by the topic of thoughtful consumption, will host a July 13th harvest + feast in Valle de Guadalupe. Set & Drift is collaborating with Jaime Fritsch and Tijuana based architect Manuel Martinez to develop an experiential exhibition of Jaime’s photographic work, which will converge with a culinary event hosted by chef Javier Plascencia at his ranch restaurant, Finca Altozano.

Valle de Guadalupe lies less than two hours south of San Diego, with golden hillsides cradling family ranches, roadside stalls, and sprawling vineyards. What appears quiet is also incredibly productive, turning out something like 90% of Mexico’s wine. A community has formed in the valle, and chef Javier Plascencia is one personality among many. An acclaimed chef with restaurants on both sides of the border, he points out establishments in the valle where he sources his restaurant’s ingredients; El Mogor, for example, is one part vineyard, one part ranch, flanked with willows and bushy flowers, a few historic houses, a charming farm, and a weekly farmers’ market held on site.

el mogor 500Photo: Jaime Fritsch, El Mogor, Valle de Guadalupe

Pablo is a young cattle rancher at El Mogor who has studied the ways of small scale “holistic management”, as owner Natalia Badan refers to it. Water is now especially scarce in the valle, as it is in California, and at El Mogor they seek to enrich their land through careful management. Pablo will be slaughtering goats and lambs in preparation for the Death For Food dinner, humanely and informed by the training in Sonora and San Francisco that lends to his thoughtful contributions in the valle.


Our photo from El Mogor: Pablo the cattle rancher with Jaime behind the camera

The valle is an ideal setting to exhibit the Death For Food work. The land is photogenic with exploding blooms from otherwise dry brush, amber hills, meandering livestock, and geometric vineyards. Javier has created there the utopian ranch restaurant that is Finca Altozano, with its giant wine barrel lookout towers and grills perched on open-air decks that look out over the hillside below, with its restaurant garden and vineyards. Fellow culinary masters have set up restaurants in the Valle as well – including Corazon de Tierra, Laja, and Deckman’s En El Mogor. Vena Cava winery and Escuelita exhibit a stunning modern take on the reuse of materials that is Baja’s signature. The valle’s establishments are steeped in culinary and aesthetic creativity while remaining connected to the land and the rural landscape. It is enchanting.

Finca Altozano Death For Food  500Photo: Jaime Fritsch, Finca Altozano

Vena Cava 500Photo: Jaime Fritsch, Vena Cava Winery

Joining up with Death For Food in its first foray into Mexico offers a unique opportunity for cross border collaboration. San Diego’s Monkey Paw brewery has collaborated with Javier Plascencia to create a 5-style imperial red ale (the so-called “JAVIER!JAVIER!”) brewed with sea salt and Mexican spices and botanicals, which will be released at the dinner to a gathering of guests from both sides of the border. To create a structure for the event, we also looked to collaborate south of the border, reaching out to Tijuana based architect Manuel Martinez, who has also worked with Javier on projects such as his stunning Tijuana restaurant Mision 19. Manuel’s expertise spans from architecture to interiors to furniture design, and he is inspired by this comprehensive approach and a guest’s total experience of a space.


Art + antiquities at Manuel Martinez’s Tijuana studio

In collaborating with Manuel, the plan was to create a structure that would encourage not just a viewing but an experience of the Death For Food photographs. To venture to Mexico, especially as an American, is to disrupt one’s daily routine and expectations. When traveling, especially in Mexico, one’s senses come alive. Nature is operating on a grand scale in the valle. The Death For Food work is about reconnecting with the land and the food we eat, creating an opportunity for reflection and taking ownership of a process that has largely been cut out of our view, mechanized and sometimes, stripped of humanity. To experience the culinary expressions of Javier and the wine of El Mogor, taking cover from the valle sun under the shade of Finca Altozano’s giant oak, is to experience the land viscerally.

Manuel envisioned a structure to house the photos that would engage all the senses – with crackling of hay underfoot, the smell of crushed verbena from the ranch, piles of local wool – along with the photographic images projected into the space around the viewer. The guests’ feeling of the immediacy of the moment is well-tuned, their senses picking up on the bountiful output that flows forth from the land at its prime ripeness. The viewers see some images of animals that by now have long since passed, but feel their presence.


Our photo: Gathering mesquite and eucalyptus in the valle for the exhibition structure

The structure we envisioned with Manuel is a darkened tunnel. The wood beams present crosses that are suggestive of a cathedral or church. It is a place for reverence. The guests are participants in a communal, contemplative experiment.

The entrance is constrained and guests proceed down a tunnel that evokes feelings of death, emerging ultimately into light at the far side. It is a suspension from the reality of the surroundings — a further disruption that provokes reevaluation, as some illusions die and thoughts are born. In this structure, taking in the photographs of the animals and land of the valle, death itself almost becomes an illusion as one ponders the ever-flowing bounty that continually pours forth from the land — death recycling into new life.

“You often say ‘I would give but only to the deserving.’ the trees in your orchard say not so nor the flocks in your pasture. They give that they may live for to withhold is to perish.”

-Kahlil Gibran

During the animal’s supreme act of giving, Jaime captures the beauty of humanity — the beauty of humane treatment. Although difficult at times to take in, the images evoke a sense of awe, gratitude, and reverence for the individual and a singular moment of giving.

death for food jaime fritsch 500Photo by Jaime Fritsch for Death For Food

There is a story told by Joseph Campbell of the Ainu people of Japan, whose mythology and rituals center around the bear.
The bear, he describes,“is quickly and skillfully dispatched. His hide is removed with head and paws attached and arranged upon a rack to look alive. A banquet is then presented of which the main dish is a chunky stew of his own meat, a lavish bowl of which is placed beneath his snout for his own last supper on earth; after which, with a number of farewell presents to take along he is supposed to go happily home.”
The animals and land depicted in Jaime’s work sit with us at dinner. We may be inspired to consider our actions, we may consider the meat industry, but certainly we are inviting the individuals to one last dinner in their honor.

We hope you will join us July 13 to take part in this communal feast.

More Details on Death For Food
>> The Backstory

Troy Johnson of San Diego Magazine
>> “Why I’ve opted to go to Mexico for a day & kill my own dinner”

Tickets for Death For Food’s Valle de Guadalupe Harvest + Feast
>> Reserve Now


Death For Food x Valle de Guadalupe

Death For Food, the roving photography project of Jaime Fritsch, is making its way to Valle de Guadalupe on July 13th for an open-air exhibition and feast. The program invites creative and culinary leaders from both sides of the border to gather in Baja’s wine country to converse about fully connected eating, including an (optional) animal harvest workshop on-site.

Famed chef Javier Plascencia will host at his ranch restaurant Finca Altozano (below), serving a bounteous six course meal of valle-raised pig, goat, quail, and lamb, paired with local wines and a special beer release by Monkey Paw.

Finca Altozano Death For Food  500

Javier Plascencia Death For Food 500

The exhibition features Fritsch’s recent photographic work from Valle de Guadalupe (shown here), giving guests a glimpse into the personalities and establishments that make up the valle’s landscape. Food writer Troy Johnson (San Diego Magazine) and Baja connoisseurs Life & Food will lead conversations in an art-filled setting designed by Tijuana architect Manuel Martinez.

As collaborators on this exhibition, we at Set & Drift are counting the days to July 13th. We hope you will join us in the festivities and this experience of the valle. Tickets include round trip transportation to and from the San Diego-Mexico border and are limited to 50, so reserve them now!

Death For Food Valle De Guadalupe

Finca Altozano Death For Food 500

Casbah 25 mixtape by Tim Mays

Casbah25 Tim Mays 2

Mark your calendars for Thursday, January 23rd, San Diego.

In celebration of the Casbah’s 25th anniversary, Tim Mays — co-founder of the Casbah and icon of the San Diego music scene — will recount tales from the history of this legendary venue in a personal interview, along with surprise musical guests.

A great supporter of the arts, Tim Mays has launched the careers of local performers and brought thousands of nationally known acts to San Diego. Up-and-coming and established artists alike have performed on the Casbah stage — from The White Stripes, to Arcade Fire, Sharon Jones, The Black Keys, Modest Mouse, Bon Iver, The Silent Comedy, Rocket from the Crypt, and Pinback.

Relive 25 years of the Casbah with Tim Mays as you take a listen to his #casbah25 mix below and prepare yourself for this grand event! Event details and tickets at

Poster credit: Josh Higgins 

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Download the mixtape


  1. Jon Spencer Blues Explosion – Brenda: JSBX played the old Casbah opening for the Jesus Lizard in 1990 and it was one of the most epic shows still to this day!  They’ve been back a few times since then and are still one of my faves.
  2. The Cult – Nirvana: They played at the club on June 8, 1999 under the name The Tluc – the set was non stop hit after hit!
  3. The White Stripes – Fell in Love with a Girl: Their first gig at the club was June 2000 and they got added to a bill for one of our doormen’s birthday party at the last minute.  There were maybe 100 people there.  Came back in December that year and sold out the club.
  4. Modest Mouse – Bury Me With It: When they first started playing the Casbah they didn’t draw all that well – maybe 50-75 people first time in.  They have since gone onto sell out 2500+ capacity venues in town.
  5. X – Los Angeles: One of my all time favorite bands, going back pre-Casbah days.  Their first gig at the club was in July 2000 for the Digital Club Network music festival, which was webcast all over the world to launch the short-lived Digital Club Network.
  6. Weezer – No One Else: They were originally booked as an opening act for New Kingdom but didn’t make the show due to a broken down van.  They then opened for Material Issue at the club and came back one more time under the name Goat Punishment in June 2000.
  7. R.L. Burnside – Come On In (part 2): He played the club a couple times and the show he did in 1999 was featured in Rolling Stone as a live review with a great full page photo of him sitting on the stage the Casbah.  He told amazing stories about playing the blues in Mississippi back in the day.
  8. Morphine – Cure for Pain: Morphine was one of the first big bands to play the new location when we opened there in early 1994. They went on to do a couple more shows locally at Brick by Brick and then the U.S. Grant Hotel  before Mark Sandman’s untimely passing.
  9. Supersuckers – Must’ve Been High: They’ve played both the old and new Casbah many times – this is off their country record, which is my favorite.
  10. The Strokes – Hard to Explain: They played the club right when their first record came out – there was a huge buzz about them.  I remember one of the band members having a bit too much to drink that night – epic show.
  11. Spoon – Sister Jack: They started playing the club back in late 1990′s and came through a few times before they really started to develop a big following.  Britt Daniels has spent some time in San Diego over the years working on songwriting.
  12. MGMT – Electric Feel: They played the club on a co-bill with Yeasayer in January 2008.  Next time they came through was playing at Southwest College for hte KBZT Independence Jam.  Great jam.
  13. Os Mutantes – Bat Macumba: I had been trying to book them for years and it always fell through, but we finally got them into the club in May 2013 – great show by some great, talented musicians.
  14. The Penetrators – Untamed Youth: Another band that I’ve been following/friends with pre-Casbah.  A couple of the members actually lived in my garage in early 80′s and they are playing their final show ever this month at the Casbah.
  15. Wanda Jackson – Fujiyama Mama: We had the pleasure of hosting Wanda Jackson a couple times in the early 2000′s and she was always very humble.  She travelled with her husband/road manager, Wendell.  She sent me a nice letter after the first show thanking the Casbah for its hospitality.
  16. TV on the Radio – Wolf Like Me: They played the club once just before they got really huge – was a great show to see – very intense!
  17. ? and the Mysterians – 96 Tears: The first time they played the club was the same night as the Rolling Stones were playing Jack Murphy Stadium in February 1998 and attendance was low.  Was an amazing show though and we had them back once more a few months later.  Super nice guys – stoked to be out playing after so many years had passed.
  18. Mudhoney  – Touch Me I’m Sick: Mark Arm is one of the coolest dudes I’ve met over the years – Mudhoney has played the club a number of times and they always put on an amazing show.
  19. The Dandy Warhols – Godless: The Dandy Warhols played the Casbah on the infamous tour with Brian Jonestown Massacre that was filmed for the documentary Dig.  They actually played the old location when they were first starting out – ultra cool peeps.
  20. Dave Edmunds – Queen of Hearts: Dave Edmunds played a solo show using a tape loop device to accompany himself.  Loved him back in the Rockpile/Nick Lowe days and we were very honored when he played the club in 2007.
  21. GBH – Give Me Fire: One of the old school punk rock bands that I used to book in the 1980′s pre-Casbah.  Super nice guys and always put on a great show.
  22. Cat Power – Satisfaction: Cat Power has played a few memorable shows over the years.  One of them she had a cast on her arm and we had rented a piano which she never ended up using during her set.  She was always very sweet to work with.
  23. Blue Cheer – Summertime Blues: They played the club a couple times and it was monumental to have them – big, loud, over the top.  Epic to see them play this live!
  24. The Black Keys – I’ll Be Your Man: The Black Keys started playing the Casbah back in 2003 and played a couple times at Casbah, then moved up to Brick, then House of Blues, then Soma, before going all big arena on us.
  25. ???: Join us Jan. 23rd to witness some mystery guests on stage, celebrating Tim and the Casbah!