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March 2009

Introducing SET & DRIFT.

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Introducing “SET & DRIFT” – an interdisciplinary creative studio. The literal meaning of these words is the speed and direction of the current under a sailing ship.

Recently, in a serendipitous twist of fate, our paths crossed with a dusty pile of vintage science manuals. As designers and artists, we’re drawn to the beauty of their yellowed pages…not to mention their simple instructions on piloting a ship. (The companion book Man In Space breaks down for us the particulars of space travel, musing about the day when man will walk on the moon).

We’ve noticed a parallel here between the navigation of the high seas and our navigation of the cultural landscape. After all, what we hear of many a time in creative endeavors — that “happy mistake” that graces our process every so often — brings to mind the age old tendency of seamen to invite in the unforeseen, allowing the tides and winds to carry us to sought-after uncharted territories.

As a studio, we see ourselves as just one part of an entire crew of creative individuals and forces. So here we set sail, dedicated to collaboration and unearthing creative treasures to share. Hop aboard!

4.25.09: SWIV and SET & DRIFT present NATIVE

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Mark your calendars for Saturday, April 25th!

SWIV TACKLE CIRCUS and SET & DRIFT present NATIVE:
An exhibition about our evolution as natives to Southern California and as humans native to planet earth…

FURNITURE, FILM, ART, and BIKES By Miki Iwasaki, Jeffrey Durkin, Josh Higgins, Stacy Kelley, Tocayo, Sean Kelley, Jeff Black, Shaney Jo Darden, and Thatcher.

More details soon — Sign up to receive all the latest!

Opening reception: 6:00-10:00 pm
530 South Coast Highway >> Oceanside, California

Spreading the TED

Speaking of transcending space and time…here, so-called “humorist” John Hodgman goes off (in his delightfully geeky way) about aliens, physics, and falling in love.  (Also worth a peek: Elizabeth Gilbert’s (of Eat, Pray, Love) ponderings on creative “geniuses” and an intriguing bit on green design by Cradle to Cradle author/architect-designer William McDonough.

Cause for Drinks II

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Join us at San Diego’s Starlite Lounge tonight and help some kids get clean water.
Get more info from the evening’s organizer Holiday Matinee here!

Exit Music (For A Film)

There is something fascinating about closing your eyes and imagining how a song might feel when accompanied by film. Radiohead’s famous title track from this mix represents one of these powerful moments in film, and it got me thinking about soundtracks ever since. Certain songs began to stick out from the rest. They seemed to hold some element that I couldn’t put my finger on, but that undeniably conjured images in my mind of hypothetical scenes from movies that didn’t exist.

I am a sucker for those incredible moments when the marriage of song and film nears perfection, one of my favorites being Nico’s cover of These Days (which Jackson Browne apparently wrote when he was 16 years old! I love wikipedia.) in The Royal Tenenbaums. I’m pretty sure this is why I love Wes Anderson movies… he pulls that shit all the time.

This mix is the first of many imaginary soundtracks that are floating around in my head. If it sparks any ideas for movies or even single scenes, drop a comment below.

Sean Kelley
Co-founder, Set & Drift

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